Impact Design

Upon my return to Calvin Klein in 2018, I had a personal goal to change the design process to include impact with the ultimate goal of circularity.

I quickly empowered, challenged, and inspired my dedicated denim team to conserve our precious resource: fresh water. Within a year, we were able to save approximately 4 liters of fresh water per pair of denim jeans, easily saving millions of liters annually.

After demonstrating that we could design with impact and increase profits, I believed that we could leverage the brand to rapidly move the industry towards more sustainable practices in all categories.

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Over the next few years, we saved tens of millions of liters of fresh water while dramatically expanding the denim business. Our guiding principles were to:

design for impact,

significantly grow the business,

and always keep people (and the planet) at the center."